“Bill is a master promoter. Nobody like him. We all know that. Authentic. Razor sharp. Fearless. Yet also a funny, delightful man. Listening to his juicy, gutsy, inside stories about the wild world of sports, big business, and life — told only the way he can tell them — is always a major treat.”
— Billie Jean King
Lawyer turned sports executive. After stints at Madison Square Garden and the NBA, Bill co-founded Sports Etcetera one of the first sports marketing agencies. Having sold his business and now free from board room sensibilities, Bill has finally decided, as many have urged over the years, to stop hiring the talent and become the talent.
Those who like their content fast, breezy and authentic are attracted to his blend of gravitas and affability. Funny, fresh and edgy, his secret sauce is the skewed angle and acuity of his observations. Audiences are drawn to what he says and how he says it.
Read more about how this blog came to be here.